A1 · Pipeline at risk Open leads aged >14d · €

Total euro value of open sales tickets that have been sitting more than 14 days. Bands show how the pipeline is split by age — the longer a lead sits, the lower the chance it ever closes; 60+ day is effectively written off.

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A2 · HV SLA breaches €500+ · agent silent >4h

Sales tickets worth €500 or more where no agent has replied within 4 hours. The big number is the count; the table shows the worst breaches by value — click a ticket to open it.

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A3 · Cold zombies Last message >30d ago

Open tickets where the last message was >30 days ago. Split by who went silent first — agent left needs a re-engagement, customer ghosted usually means archive.

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A4 · Stuck watchlist Agent replied last · 3-30d silent

Open tickets where the agent answered last and the customer has been silent for 3–30 days. These are the highest-leverage re-engagement targets — sorted by value.

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A5 · Unassigned holding Target <24h to first touch

How long unclaimed tickets are sitting before someone touches them. Red bars are over the 24-hour SLA target. The 14d+ band is the hard backlog — mostly already cold.

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A6 · Agent workload Open tickets per agent · 90d conv %

Open ticket count per agent, paired with their 90-day conversion rate. Capacity badge: green ≤50 healthy, amber 51–100 stretched, red >100 drowning.

A7 · Pipeline aging × value tier Open tickets, count by age × € band

Open tickets bucketed by age (columns) × value tier (rows). Cell color intensity = relative € exposure. Hot cells in older bands are where the money is rotting.

A8 · First-reply × conversion The lever · faster reply, higher close rate

Conversion rate by how fast we replied to the customer's first message. The strongest single lever in the data — replying within an hour roughly doubles the close rate vs replying after 48 hours.

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A9 · Agent first-reply percentiles p25 / p50 / p90 hours · bimodality detector

Per-agent first-reply time distribution. p25 = fastest 25% of their tickets, p50 = median, p90 = slowest 10%. Big gap between p25 and p90 means the agent is bimodal — fast for some, ignored for others.

A10 · Agent SLA compliance % of tickets replied within 4h target

Percentage of each agent's tickets that received a first reply within the 4-hour target. Threshold: 60% is the team-wide goal — bars below that are the coaching targets.

A11 · Conversion rate by agent Who closes deals · 90d

Conversion rate per agent over the last 90 days, with tenure column. Tenure separates “new and learning” from “just slow” — helps decide who to coach vs reroute traffic away from.

A12 · Agent × Product heatmap Who specializes in what · conv % by cell

Conversion rate by agent (rows) × product (columns). Cell shows %; color intensity = relative strength. Hot intersections are specialists — route similar tickets to them.

B1 · Time-to-second-reply After customer responds, how fast we follow up

For each ticket: gap between the customer’s second message (their reply to our first) and our second agent reply. Long tail in 48h+ is where conversations go to die — if we don’t follow up within 24h after they respond, the lead usually doesn’t close.

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B4 · Reply count × conversion Does talking more close more

Conversion rate by how many agent replies the ticket got. Engagement is intent — tickets that get to 5+ agent replies close at roughly twice the rate of single-reply ones. Worth investing the labor when leads are warming up.

B5 · Ticket → Proposal → Order How many touch the sidebar pipeline

Three-stage drop-off: every sales ticket received → how many got a proposal stored in the sidebar → how many converted to orders. Hero shows the order rate among tickets that got a proposal — that’s the sidebar’s effectiveness signal.

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B6 · Revenue funnel Where the € lands by status

Of all the € entering the pipeline, where does it land? Unchecked = sales tickets we never followed up on — if those converted at the average rate, that’s the upside math. New lead = still open. Converted/Returning = closed deals.

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B7 · Conversion by product Which products convert best/worst

Per-product conversion rate over the period. Headline drag is usually Embroidered Patches (~15%) vs Woven Labels (~33%) — routing decisions and pricing tweaks go here.

B8 · Quote vs Rest Are quote-path tickets really the priority segment

Conversion rate split by whether at least one intent on the ticket was tagged quote vs anything else. Counter-intuitive finding: Rest often beats Quote — a hint that pricing-only tickets aren’t where the highest-intent customers actually live.

Action Ledger

Everything the AI determined a human must do, across all tickets — the supply-side mirror of the intent stream.

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Automation candidates

Action types by 30-day volume, done-rate and dismissal. High volume + high done + low dismiss = ripe to automate. The dismissal column is the AI's false-positive rate, visible at last.

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